Holtz Communications + Technology

When plotting a social media campaign, it’s just human nature to consider the key players. Facebook, YouTube, Twitter, Pinterest, Instagram—that oughta do it, given the potential reach based on their overall user numbers.

There are countless other players out there, though, that might deliver even better results, not based on how many people use the service but, rather, what they use it for and…

(c) Can Stock PhotoI don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a…

If you’d rather get the Wrap via email, just subscribe to the Holtz Communication + Technology Update. Now you’ll never miss my weekly review of stories you may have missed; it’ll be waiting for you in your inbox. As always, you’re welcome to review all the stories I collect during the week, which I curate at LinksFromShel.tumblr.com.

(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly…

With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.

(c) Can Stock PhotoWelcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat…