Posted on June 28, 2012 8:52 am by Shel Holtz | Books | For Immediate Release | Marketing
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.
From the book description:
“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and…
Posted on June 18, 2012 4:27 pm by Shel Holtz | Books | For Immediate Release
The next meeting of the FIR Book Club is on the calendar:
Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (harcover or Kindle edition) so you can read it before the call!
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based…
Posted on June 12, 2012 11:08 am by Shel Holtz | Books | For Immediate Release
FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact of the virtual information we generate about ourselves—on our own lives, our communities, and our government.
From the book description:
“We generate enormous amounts of…
Posted on April 26, 2012 5:29 pm by Shel Holtz | Books | For Immediate Release | Gamification
FIR co-host Shel Holtz reviews Jane McGonigal’s “Reality is Broken,” which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the:
“In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real…
Posted on March 6, 2012 9:58 am by Shel Holtz | Books | For Immediate Release | Speaking
Trafcom News podcaster Donna Papacosta reviews Shel Israel‘s new book, “Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks.” From the book description:
“Tech StartUps are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar Presentations explains the strategy of the public presentation. More than that…
Posted on February 14, 2012 7:18 am by Shel Holtz | Books | For Immediate Release
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:
“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the…
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