Posted on March 16, 2013 4:51 pm by Shel Holtz | Books | For Immediate Release
Andrea Weckerle was an FIR interview guest in January, 2010, discussing CiviliNation, the organization she co-founded to promote civil behavior online. Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for restoring civility to your corner of the digital world
In this FIR podcast…
Posted on January 3, 2013 8:49 am by Shel Holtz | Books | Facebook | For Immediate Release
Facebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement. In her new book,…
Posted on November 2, 2012 10:27 am by Shel Holtz | Content | Books | For Immediate Release | Video
Lee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand…
Posted on October 18, 2012 10:05 am by Shel Holtz | Books | For Immediate Release | Google+
Google+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million are active on a monthly basis.
In What the Plus! Google+ for the Rest of Us Version 2.0, author (and unashamed Google+ evangelist) Guy…
Posted on July 8, 2012 7:40 am by Shel Holtz | Books | For Immediate Release | Presentations | Speaking
If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the…
Posted on July 2, 2012 1:47 pm by Shel Holtz | Books | For Immediate Release | Marketing
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and…
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