Posted on February 13, 2012 12:41 pm by Shel Holtz | Books | For Immediate Release | Measurement
The next meeting of the FIR Book Club is on the calendar:
A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.
Order Katie’s book, Measure What…
Posted on February 2, 2012 3:55 pm by Shel Holtz | Books | For Immediate Release
Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.
Christopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across…
Posted on February 2, 2012 11:43 am by Shel Holtz | Books | For Immediate Release
Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description:
“Every year, between one and two million Americans work as interns. They famously shuttle coffee in a thousand newsrooms, congressional offices, and Hollywood studios, but they also deliver aid in Afghanistan, build the human…
Posted on January 20, 2012 8:09 am by Shel Holtz | Books | For Immediate Release | Video
YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:
“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or…
Posted on January 5, 2012 1:44 pm by Shel Holtz | Books | For Immediate Release | Social Media
The date and time for the first FIR Book Club gathering is set:
We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the…
Posted on September 11, 2011 9:18 am by Shel Holtz | Books | For Immediate Release | Media
The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.
FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com
“Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media.…
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