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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Ah ha, caught you, didn’t I? You started to blurt out an answer, then stopped. I know I did, when I read a “Big Idea” post on FastCompany with the provocative title, “

imageDell is out with a new blog they created just for me.

No, not really, but given the six months I spend on the road each year, adding Digital Nomads to my feeds was a no-brainer. There’s more to Digital Nomads than a blog, however; Dell is aiming to create a community of hardcore travelers who have embraced digital technology as an…

executive timeI was running a daylong seminar that led one of the participants to fire off a blogging proposal to her CEO via her Blackberry. She shared with me the two-word answer that came back within minutes:

“No time.”

It wasn’t the first time I’ve heard this issue raised; I’m certain it won’t be the last. Whether it’s a CEO or any other employee, if it makes sense for that individual to…

Participation in social media has been hit-and-miss among the last several IABC (International Association of Business Communicators) chairs. Even with an existing chair’s blog available to them, eliminating the chore of starting a new blog from scratch, IABC’s president, Julie Freeman, has been more likely to post items than the chairs.

(Not that 16,000-strong membershipship has been clamoring to read a chair’s blog, mind…

imageLast September, Southwest Airlines found itself embroiled in a controversy when a passenger was asked to get off the plane because she was, according to ground personnel, dressed inappropriately. The passenger was able to re-board only if she used a blanket to cover her legs.

Southwest addressed the issue on its blog—more than once. President Colleen Barrett wrapped up the issue that had…

A lot of choices have to be made when a company decides to launch an official blog. Among these choices: Who will represent the company on the blog?

If you opt for a single blogger, you need to decide whether to tap someone already working for the company or hire a blogger. eBay opted for the latter, Real Networks for the…

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