Holtz Communications + Technology

I have to confess that, before an article referencing her turned up in my feeds, I’d never heard of Nina Garcia. Based on where Garcia’s name is turning up, she’s probably much more familiar to my daughter, who is 19 and pays attention to these sorts of things.

Garcia recently left her job (some say she was fired) as fashion director for Elle magazine,…

What a weekend.

It started quietly enough. I’ve been working with my client, Encyclopaedia Britannica, to prepare for the hard launch of its WebShare program, set for next Monday with the distribution of the official press release (to be accompanied, of course, by a social media version).

Tom Panelas, the director of Corporate Communications at Britannica, brought me in to help promote…

UPDATE: The Airline Biz blog from the Dallas Morning News includes an item about AAConversation, including quotes from Billy Sanez, the American Airlines spokesperson who evidently is the “Billy S.” who has penned the two posts that so far populate the blog. Sanez also answers questions about the use of Blogger.com.

In the past, I’ve argued against the creation of a blog in a crisis.…

I can’t open my feed reader these days without at least one article proclaiming the long, slow death of blogging. Bloggers, we are told, are switching to other channels, notably the more conversational microblogging characterized by Twitter. Bloggers are getting burned out trying to keep up with regular posts, no less an authority than

It may seem like I’m piling on Steve Rubel. I’m not, really. I like the guy, admire him, respect him and often agree with him. But re-reading his post on the Pollara survey that shows people trust friends and family more tha A-list bloggers, a line he tossed off grabbed my attention; I’d glossed over it before.

This comes as more of the action…

There’s a fair amount of buzz over a study issued recently from the Canadian research firm Pollara that supports the notion that influential bloggers aren’t really so influential. Eighty percent of the 1,100 adults polled in December reported that they would be more inclined to make a purchase recommended by friends and family compared to only 23% who would consider recommendations from…