Posted on June 21, 2008 2:34 pm by Shel Holtz | Blogging | Business | Social Media
Of all the questions I’m asked about social media, its applicability in business-to-business companies is probably the most common. Come to think of it, it’s not always posed in the form of a question. Just as often, it’s a statement: “There’s no role for social media in B-to-B.”
Social media actually makes more sense in B-to-B companies than business-to-consumer firms.
A lot of B-to-B companies evidently agree.…
Posted on May 18, 2008 2:21 pm by Shel Holtz | Blogging | Business
After attending a session at a recent conference where I was speaking, a communicator was so enthusiastic about the prospects for a blog by her CEO that she immediately dashed off an email to him with her proposal. Her idea was well-thought-out and strategic. So she was deflated when the two-word response came back to her on her Blackberry:
“No time.”
This, in fact,…
Posted on May 6, 2008 8:35 am by Shel Holtz | Blogging | Internal | Intranets | Social Media
Just today, I’ve received half a dozen pitches by email. Some are nothing more than press releases without even a passing effort at personalizing the pitch. Others make nothing more than a passing effort. So it’s a welcome relief—not to mention an entertaining and engaging experience—to get a pitch that is personal, creative, and attention-grabbing.
The pitch began with a cryptic email from Darren Barefoot,…
Posted on May 2, 2008 12:11 am by Shel Holtz | Blogging | Brands
Dell, the poster child for a big company embracing social media, has launched a new blog. Dell’s chief blogger, Lionel Menchaca, announced “Your Blog” on Direct2Dell, the customer service-focused blog launched during some of the company’s darkest days.
“YourBlog” will focus on the uses to which people put their computers. Lionel thinks of it as “a little bit Community + Lifehacker + ReadWriteWeb + Gamespy.” Dell…
Posted on April 22, 2008 8:12 am by Shel Holtz | Blogging | SNCR
UPDATE: Evidently, ShiftEdit is having trouble connecting through OpenID, so I’ve had to log in using my Facebook account and recreate the NewComm Forum live blogging page. It’s here: http://www.shiftedit.com/Thread.aspx?Id=243
I’m trying a service for live-blogging, currently in alpha, called Shift-Edit. I’m heading over to the New Communications Forum (just about a 90-minute drive for me) around 10:30 this morning, with both my laptop and mobile…
Posted on April 22, 2008 8:03 am by Shel Holtz | Blogging | PR
When I posted yesterday about the Nina Garcia story I’d picked up in my feeds, I made it clear that I wasn’t claiming the story was a fact. The report from a gossip blog said, “A little bird told me” that the New York PR agency had turned its interns loose on gossip blog comments to defend their client, and I was quick to note that…
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