Posted on August 15, 2005 7:21 am by Shel Holtz | Blogging | Business
While Microsoft’s image slowly turns around, aided by its employee bloggers and the connection they establish with customers, Apple’s continues to deteriorate. The company steadfastly refuses to inch into the world of social media or acknowledge the shift in customer expectations. The latest example comes from Dan Gillmor, who discovered a flaw in the 15-inch PowerBook G4: The USB 2.0 port doesn’t…
Posted on August 12, 2005 5:01 pm by Shel Holtz | Blogging
I do a lot of work for Lawrence Ragan Communications. And when I say a lot, I mean, well, a lot. Ragan is, far and away, my biggest client. And I love working with them. Really. So it isn’t lightly that I’ve decided to slam them all over the place for a particularly egregious entry into the blogosphere.
Before this latest blog, Ragan…
Posted on August 12, 2005 7:27 am by Shel Holtz | Blogging
A growing number of companies are employing blogs and podcasts as part of their communication mix. Their problems seems to be where to put them. After all, an organization’s website is typically a hierarchical information resource: Follow the path to get the answer to your question. Some of the companies best known for blogging are still trying to figure it out.…
Posted on August 10, 2005 8:06 am by Shel Holtz | Blogging
A while back, I wrote about a study that suggested the design of blogs was an inhibitor to usability, particularly among those who are less-than-familiar with the various unique elements of a blog. I suggested that blog design 2.0 was due with usability in mind. I’m not sure if leading the charge toward enhanced blog usability was what Allan Jenkins had in…
Posted on August 9, 2005 10:04 am by Shel Holtz | Blogging
Information Week reports on a study from Internet metrics agency ComScore that shows a third of the Americans who are online visited a blog in the first quarter of the year. Whether they knew they were visiting a blog is another matter, one not addressed in the study, but ultimately that doesn’t matter a whole lot. What matters is that blogs—identified as such or…
Posted on July 29, 2005 9:02 pm by Shel Holtz | Blogging
One of the arguments I keep hearing for using blogs for just about everything from marketing to press releases is that they are written in a natural, authentic, human voice. There seems to be an unspoken ancillary statement that says: No other voice is as good as the natural, authentic, human voice.
Huh.
My favorite writer is Gabriel Garcia Marquez, who writes…
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