Posted on July 28, 2005 8:04 am by Shel Holtz | Blogging | Media
The “press release is dead” meme just won’t go away. Every time you turn around, somebody is proclaiming that blogs will replace press releases. Press releases are written in stilted, corporate jargon, the argument goes, and blogs use natural, authentic, human voices. Who would want to read a press release when they could read a blog?
It came up again yesterday as I caught up on…
Posted on July 22, 2005 10:46 am by Shel Holtz | Blogging
Rob Safuto, creator of the terrific Podcast NYC, is out with a new blog. The Red Room Chronicles is dedicated to Marriott Hotels. In his initial posts, Safuto wrote,
I???ve been a Marriott Rewards member for years as I???ve been a traveling consultant for the IT and now Energy Industry since 1998. After staying in so many Marriott???s I???ve come…
Posted on July 13, 2005 8:13 am by Shel Holtz | Blogging
One reason all the gushing about how blogs will replace press releases and even PR in general is so silly is that most people still don’t pay any attention to them. A study released Monday by New York-based Catalyst Group Design suggests the design of blogs is a major obstacle to blogs entering the mainstream. The company selected one blog—BusinessWeek’s personal finance blog “
Posted on July 13, 2005 7:56 am by Shel Holtz | Blogging
Information Week reports that IBM has unveiled a preview of its new blogging software, a component of its Workplace Collaboration Services software (part of IBM’s Lotus unit). The software offers all the elements you’d expect of a blog, but it functions within the Workplace environment and blogs are accessible only by others running Workplace software. (At least, that’s what the IBM website says:…
Posted on July 5, 2005 7:28 am by Shel Holtz | Blogging
Online merchants—e-tailers—have taken to the blogosphere, according to a New York Times article from Bob Tedeschi. Among the e-tailers testing blogs are Bluefly.com, Ice.com, and eHobbies. Some are even burying coupons within posts as a means of enticing visitors to come back. (Wouldn’t you think compelling content or a dialogue with customers would do the trick?)
The blog from Bluefly.com—Flypaper —appears to have a couple authors…
Posted on July 5, 2005 6:49 am by Shel Holtz | Blogging
In yesterday’s “For Immediate Release,” I noted that Joseph Edward Duncan had maintained a blog. Duncan, in case you’re not following the story, was found in a Coeur d’Alene, Idaho restaurant with a young girl who, along with her brother, had been missing for about six weeks following the disocvery of the bludgeoned bodies ofher mother, her mother’s boyfriend, and an older brother. The blog is no…
Read The Full Post » | Comments [8]