“Long Tail” recommends character blogs
The Long Tail blog offers up a series of long-tail strategies for the critically acclaimed but low-rated TV series “Arrested Development.” It’s an interesting approach to bypassing TV for the delivery of TV content. One of the strategies, though, should raise the eybrows of several contributors to the PR blogosphere: “Have the cast blog - in character. Have them do video blogs and even live webcasts in character, too.”
The immediate reaction might be, “Oh, God, not another lame character blog!” But the idea here is to have the actual actors blog in character. In the context of the rest of the plan (which you’ll have to read), does this make sense? Seems to me it could be an effective application of the concept.
11/17/05 | 2 Comments | “Long Tail” recommends character blogs