Holtz Communications + Technology

Before we get rolling on this, let me state unequivocally that I fully endorse the the conversation. People who know me know that I have advocated loud and long for company leaders and employees to blog, to join the conversation, to do so candidly as human beings and not institutions. I have lauded companies that do so and criticized companies…

Les Potter, ABC, is one of the smartest people I know when it comes to strategic internal communication (and life in general); he’s also one of the best individual human beings I’ve ever met. Les’ communications career has been long and fruitful. He managed internal communciations for a telecommunications company, reported to Elizabeth Dole on communication strategy when he was at the Red Cross,…

While I’ve been defending the idea of the social media press release, Jeremy Pepper reminds us that the traditional press release still has legs.

I knew this, but Jeremy’s point hadn’t occurred to me. On his always thought-provoking blog, Jeremy writes:

What people don’t get—especially non-PR people—is that, oh, the majority of PR is done at the local level, where people don’t care about blogs or RSS. The local level…

If social media (yeah, I still use that term) is all about conversation, how come so many people jump in, offer their two cents, then vanish? I don’t know if anybody has called it “hit-and-run commenting” before, but that’s what it feels like.

In my long-winded post about the social media press release, there were two good examples of this. First, somebody named ZF called me on…

Edelman has released the results of its eight annual Trust Barometer. The announcement was made using a traditional news release and a social media release.

The social media release is not in and of itself a part of the conversation, but rather is fodder for the conversation packaged in a way that is readily usable by those so engaged. Because…

Frankly, I thought the “press-release-is-dead” meme was over a year or so ago after the delightful Amy Gahran and I engaged in some friendly disagreement about it. What goes around, I suppose, comes around.

Stowe Boyd and I will have to agree to disagree. And he’s welcome to think I don’t “get it” (a phrase, by the way, I despise as much as Stowe dislikes “audience” and…