Holtz Communications + Technology

Neville reports on Eric Schwartzman’s interview with Stowe Boyd and Stowe’s assertions that…

• A social media press release is a waste of time, and
• Organizations should stop issuing press releases and simply use blogs

While Stowe does not ruffle my features (his assertion), he does put me in an odd position of defending old media. It’s odd because I spend most of my time evangelizing and…

A friend of mine is fighting the good fight at her company, trying to convince the powers that be that a job she wants to fill belongs in the Communications department and not in IT. It seems like a no-brainer to me, but she’s running into stiff resistance. I have her permission to share this snippet from her email to me:

I???m…

The kerfuffle over live blogging isn’t likely to subside any time soon, given the growing popularity of live online communication. Add audio and video to the mix and the people who hold live blogging in disdain are likely to go apopleptic.

To summarize, the foes of live blogging don’t like its instant nature—they’d rather bloggers took notes offline then pondered those notes for a while before…

The issue of blogger outreach has been on the minds of several communication-focused bloggers in the last few days. Ben McConnell and Jackie Huba, from the Church of the Customer blog, posted an item that advised against blogger outreach of any kind:

Bloggers are not traditional media, so the last thing a PR person should do is create another column on…

I am overly tired of the “X is dead” redundancy. I understand the enthusiasm with which those who spout “X is dead” embrace what they believe in, but communication channels rarely die because of the advent of something new, even when that new thing represents a revolutionary, paradigm-changing development. Print didn’t replace face-to-face communication, after all, and television didn’t kill radio.

I’ll bet the first person to leave a comment…

In beautiful Montreal at the recent IntraCom 2007, the annual meeting of the Quebec-based API, I had the pleasure of meeting Gilbert Reveillon, strategic marketing director for LaSer Lafayette Services. Gilbert was at the conference from his home base in Paris, where he was live-blogging the event at API’s invitation. Gilbert is also one of the forces behind Blogs des Managers…