Movin’ on
Frankly, I thought the “press-release-is-dead” meme was over a year or so ago after the delightful Amy Gahran and I engaged in some friendly disagreement about it. What goes around, I suppose, comes around.
Stowe Boyd and I will have to agree to disagree. And he’s welcome to think I don’t “get it” (a phrase, by the way, I despise as much as Stowe dislikes “audience” and “content.”) I continue to think Stowe rocks. If you’re not reading his blog, you should be. But in this case, Stowe has incomplete information and knowledge of his subject, leading him to pass judgement on a tool he doesn’t understand but thinks he does. As I said before, everybody thinks they can do PR.
For the record, anybody (of course) is welcome to comment on anything they like (unless they live someplace like China) and Stowe is the last person I’d want to shut up, as he suggests. To support his authority in commenting on the practice of public relations, Stowe notes he’s been invited to speak on the impact of social media on PR. I’ve been invited to speak on the impact of social media on healthcare, but it doesn’t make me a healthcare expert.
But enough of this. I’m tempted to tick off Stowe’s latest arguments point by point, but there’s no, um, point. (I did tackle a few in comments to Stowe’s post, if you’re interested.) Despite those who don’t like it, the work of the social media press release working group will continue, social media releases will be issued, and the ultimate proof of the tool’s effectiveness will be in the results, not premature opinons. Now, on to other matters.
01/21/07 | 2 Comments | Movin’ on