Posted on February 17, 2017 9:21 am by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | The Workplace Experience | Content | Audio | Brands | Business | Facebook | Location-based Services | Marketing | Media | Mobile | Podcasting | PR | Search | Skype | Social Media | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that…
Posted on February 3, 2017 4:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Facebook | Instant Messaging | Marketing | Measurement | Media | Mobile | Podcasting | PR | Publishing | Social Media | Transparency | Trust | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps…
Posted on January 27, 2017 1:27 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Audio | Brands | Business | Customer Service | Ethics | Marketing | Measurement | Media | Mobile | Politics | PR | Publishing | Social Media | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a…
Posted on January 6, 2017 12:13 pm by Shel Holtz | Employee Engagement | Chatbots | Virtual and Augmented Reality | Content | Instagram | Visual Communication | Wearables | Audio | Brands | Facebook | Marketing | Media | Mobile | Monitoring | PR | Research | Social Media | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
On January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver…
Posted on January 4, 2017 2:04 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Audio | Brands | Marketing | Technology

If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model and TV personality Kalani Hilliker
onboard, they studied her…
Posted on December 30, 2016 10:27 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Visual Communication | Wearables | Audio | Brands | Business | Channels | Customer Service | Facebook | Marketing | Measurement | Media | Mobile | Monitoring | Politics | PR | Research | Social Media | Trust | Twitter | Video
This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
No, engagement isn’t dead—I have been surprised to see so many…
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