Posted on October 8, 2010 4:16 pm by Shel Holtz | Advertising | Brands | Business | Marketing | Social Media
UPDATE, 10/12/10: While The Gap has announced that it will scrap the new logo in the wake of online criticism, a survey of Gap customers revealed that 17% even knew the company had posted a new logo. For details, take a look at the eConsultancy post that raises the same question I did: Is the online reaction to a design…
Posted on September 7, 2010 10:43 am by Shel Holtz | Advertising | Marketing | Mobile | New Media | Technology
The surge in smartphone ownership seems to be supporting a parallel rise in the use of QR tags. Marketers, advertisers and communicators should start incorporating tags into their planning now. The cost is minimal and the benefits could be huge.
A week or so ago I was shopping for a TV stand, that piece of furniture that supports a flat-panel television…
Posted on August 16, 2010 5:12 pm by Shel Holtz | Advertising | Customer Service | Marketing | Social Media | Twitter | Video
Copycats were expected in the wake of the Old Spice response campaign, in which the Old Spice Man responded to tweets with brief YouTube videos. After all, despite a few party poopers who didn’t like the campaign and a few misguided claims that the campaign didn’t produce results, ad agency Weiden & Kennedy has shown that the campaign, including the Twitter-YouTube effort, has…
Posted on February 16, 2010 12:24 pm by Shel Holtz | Advertising | Blogging | Marketing | Podcasting | Social networks | Twitter
UPDATE: WOMMA has issued its press release on its new guidelines for social media disclosure.
The Word of Mouth Marketing Association (WOMMA) is set to issue a guide to disclosure in social media marketing sometime tomorrow, February 17. The guide was prompted by the U.S. Federal Trade Commission’s new guidelines for disclosure of relationships between companies and people discussing them and their…
Posted on February 15, 2010 11:05 am by Shel Holtz | Advertising | Death Watch | Marketing | Media | New Media | Social Media
We have a tendency to assume that a law of physics applies equally to the media world. In physics, according to Newton’s third law of motion, every action has an equal and opposite reaction.
This odd assumption crossed my mind to me as I was reading last night. In the he book I was reading, the author argued that, thanks to the…
Posted on October 6, 2009 1:20 pm by Shel Holtz | Advertising | Ethics | Marketing | PR | Twitter
The FTC’s freshly-minuted disclosure rules for bloggers and the companies that reach out to them may be sounding alarms among those who aren’t already disclosure-minded, but a lot of bloggers and companies have always been mindful of candor and honesty. Long before the FTC even began looking at governing a practice that PR people, marketers, advertisers and bloggers weren’t policing for themselves, some…
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