Posted on April 2, 2013 11:05 am by Shel Holtz | Content | Advertising | Marketing | Social Media
Real time marketing is the future of all marketing.
So writes Steve Hall on the HubSpot blog.
God help us if that means more of this:
This example of real-time marketing (RTM) during the Oscars generated a whopping two retweets and one favorite for Stella Artois, a far cry from the way Hall describes RTM as a practice “that encourages people, not necessarily…
Posted on March 1, 2013 6:09 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Business | Facebook | Marketing | Podcasting | Social Media
Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at
Posted on February 8, 2013 4:22 am by Shel Holtz | Advertising | Blogging | Brands | Business | Facebook | Marketing | Social networks | Video
(c) CanStock PhotoThe Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.
Last November I reported on preliminary results of a study…
Posted on December 21, 2012 9:25 am by Shel Holtz | Advertising | Augmented Reality | Marketing | Mobile | Social networks
(c) Can Stock PhotoWith this installment of the Friday Wrap, I’d like to wish everybody a warm and fulfilling Christmas (or whatever you may celebrate). Interestingly, there has been no shortage of news despite the impending holiday, and some of the items I found most intriguing are collected here. You can always see the complete list of stories and posts I…
Posted on September 21, 2012 11:49 am by Shel Holtz | Advertising | Crisis Communication | Facebook | Marketing | Mobile | Search | Twitter
Image (c) CanStockLet’s wrap the week with a look at some of the stories that crossed my news feeds over the last seven days. In case you’re interested, I collect the items from which I choose Friday Wrap items in a link blog at linksfromshel.tumblr.com.
I was lucky enough to be in the audience…
Posted on September 19, 2012 10:24 am by Shel Holtz | Advertising | PR | Social Media
(c) Can Stock PhotoEarlier this month, Todd Defren wrote eloquently about the importance of a solid media strategy, noting that, “Earned Media is far and away the most effective influencer of consumer trust.” (The emphasis is Todd’s.) Pointing to the Edelman Trust Barometer, Todd notes that “‘traditional’ news is not only the most trusted source of information, but also is growing.” Trust in “someone like me,” within the…
Read The Full Post » | Comments [1]