Posted on May 10, 2013 8:01 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Marketing | Research | Social Media | Video
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Posted on May 7, 2013 7:23 am by Shel Holtz | Participatory Communication | Social Media | Video
Tourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier…
Posted on May 3, 2013 6:22 am by Shel Holtz | Content | Brands | Business | Facebook | Marketing | Media | Research | Social Media | Social networks | Twitter | Video
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the…
Posted on April 13, 2013 4:37 pm by Shel Holtz | Social Media | Video
My favorite answer to the question, “Can you make us a viral video?” was, “Sure, give us the budget to make 100 videos and I can almost guarantee one of the will go viral.” (I can’t remember for sure, but I think it was Joseph Thornley who shared that with me.)
What makes a video go viral—gaining popularity through online sharing—is a hotly debated question. If it were easy…
Posted on February 8, 2013 4:22 am by Shel Holtz | Advertising | Blogging | Brands | Business | Facebook | Marketing | Social networks | Video
(c) CanStock PhotoThe Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.
Last November I reported on preliminary results of a study…
Posted on January 29, 2013 8:33 am by Shel Holtz | Content | Blogging | Channels | Video
A report from Forrester five years ago revealed that people didn’t trust corporate blogs. It was the evidence a lot of skeptical executives needed to shut down their companies’ blogging efforts. Not so fast, Forrester exec Josh Bernoff wrote in his blog. It’s not because it’s a corporate blog that people don’t like it. “Blogs exclusively about companies and products are what I think generate these low…
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