Posted on May 23, 2014 8:25 am by Shel Holtz | Content | Instagram | Visual Communication | Advertising | Crisis Communication | Facebook | Legal | Marketing | Media | Mobile | Research | Social Media | Technology | Video
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
NLRB ruling could end another common workplace policy—A U.S. National Labor Relations Board administrative law judge found…
Posted on April 11, 2014 9:17 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Pinterest | Advertising | Brands | Business | Facebook | Marketing | Mobile | Research | Social Media | Twitter | Video
The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.
BBC dishes Indian election news via…
Posted on January 21, 2014 3:51 pm by Shel Holtz | Content | Customer Service | Social Media | Video
The notion of “content shock” is that consumers have a finite number of minutes they can dedicate to consuming content, and as the odds of your content being found and read or viewed diminish, the cost of producing that content becomes untenable.
I don’t buy the idea of content shock for a lot of reasons, many of which I articulated here. One of the points I…
Posted on December 9, 2013 11:33 am by Shel Holtz | Content Curation | Marketing | Search | Social Media | Video
Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the…
Posted on November 21, 2013 9:02 am by Shel Holtz | Content | Marketing | PR | Video
Short-form video news updates could be a great way to keep your audiences up to date on company news and activities using a format that invites viewing.
PayPal, the eBay-owned payments company, shares one every week with employees. PayPal in 90 Seconds offers a quick, engaging tour around PayPal’s world, letting employees know what other employees are up to in parts of the…
Posted on October 25, 2013 12:09 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Brands | Content Curation | Facebook | Marketing | Measurement | Twitter | Video
Greetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at
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