Posted on September 24, 2006 11:28 pm by Shel Holtz | Marketing | Social Networking
I passed the mike around at the geek dinner convened at Big Daddy’s in Toronto. Participants were invited by AIMS—the Canadian Association for Internet Marketing and Sales—the night before I spoke at a meeting of the group. (I wrote about this last week and included a pic of Mitch Joel, Michael Seaton, ed Lee and David Jones.) Each participant offered a bit of…
Posted on September 11, 2006 3:48 pm by Shel Holtz | Marketing | Second Life | Social Networking
Episode two of the new “Second Life Podcast” features an interview with new-media wizard Eric Rice that makes it easy to understand why Second Life is worth paying attention to. In Rice’s view, it’s not about a “second” life at all, but just an extension of this one, along the same lines as instant messaging. Chris Clarke and Owen Lystrup in particular ought to give this a…
Posted on September 10, 2006 4:35 pm by Shel Holtz | Social Networking | Web
Cogenz, Niall Cook’s startup that aims to bring social bookmarketing to the enterprise level, is looking for corporate beta testers. According to Cook—known for the blog he started as a UK-based Hill & Knowlton public relations counselor—Cogenz is seeking one company per sector. Available sectors are listed on the company’s blog.
In addition to being able to use the site in its beta form,…
Posted on July 20, 2006 9:09 pm by Shel Holtz | Social Networking
Last night, I attended a BrainJam. This was the second of these events, but the first for me. BrainJams are run by Chris Heuer and Kristie Wells and is an entirely altruistic venture. The idea is simple. People who have some knowledge or expertise to share volunteer as “experts” for rent at the event. Those seeking information can rent these experts. The rental…
Posted on July 19, 2006 10:25 am by Shel Holtz | Business | Social Networking
David Wickenden pointed me to this AdAge story about Wal-Mart’s attempt to appeal to teens’ affinity for the social networking space. The Fortune 1 company has set up a social network of its own called “The Hub” (participants are called—ready?—“hubsters”) aimed at back-to-school (isn’t it only mid-July?), “a place for you to express your individuality and see how other people express theirs” (according to the site’s FAQ).
Why any teen…
Posted on June 23, 2006 3:05 pm by Shel Holtz | Social Networking
At noon today, Pacific time, a conference on “avatar-based marketing” was scheduled to occur in Second Life, the metaverse that is gaining popularity and momentum at a stratling rate. I had set up an account long ago, and had played around a bit on the newbie island, but whenever I got to the sign that allowed me to leave the island, I was…
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