Posted on June 10, 2008 7:56 am by Shel Holtz | Advertising | Marketing | Social Media
According to a report from Online Media Daily, the student team from Ohio University has won the National Student Advertising Competition. I wrote recently about Emerson College’s proposal, which I thought was damn fine. As I noted in my post, victory by a competing team (there were 17) means there are a lot of millenials studying communications who intuitively understand the…
Posted on June 8, 2008 5:09 pm by Shel Holtz | Social Media
One of the most common questions I get—and I’ll bet a lot of you do, too—is where people can find a one-stop shop to learn the basics of social media. I’ve been pointing people to Dave Fleet’s Social Media Training Wiki. I’ll continue to do so—it’s great—but I just learned of another resource I can add to the list.
Lee Aase, manager of syndication and social media for the Mayo Clinic,…
Posted on June 3, 2008 6:03 pm by Shel Holtz | Advertising | Social Media
I have seen the future. Advertisers and marketers should be afraid. Very afraid.
I spent today with a client. It was an interactive session with members of the company’s communications team, but during the last couple hours, the group watched a presentation by students from Emerson College, finalists in this year’s National Student Advertising Competition, sponsored by the American Advertising Federation.. (The professor…
Posted on June 2, 2008 9:23 am by Shel Holtz | Social Media | Video
This one would have been just as good with audio only, but it’s still another great entry to CommonCraft‘s collection of “Plain English” videos explaining the various elements of new media:
Social Media in Plain English from leelefever on Vimeo.
Posted on May 23, 2008 5:23 pm by Shel Holtz | Social Media
The six-city tour of my two-day workshop, “Integrating Social Media and Corporate Communications,” started earlier this week in San Francisco with about 20 participants. Next up is Minneapolis on June 5-6. Other cities include New York, D.C., Chicago and Toronto.
I wanted to do more than just teach a workshop (which includes hands-on activities and strategizing sessions in addition to the presentations and Q&A).…
Posted on May 18, 2008 10:45 pm by Shel Holtz | Marketing | PR | Social Media
The goal of many PR efforts is to reach as many people as possible through placement of a message. It’s far better to get a company representative onto Good Morning America than it is to get him onto some obscure cable channel that’s one step above public access.
To those of us working in the social media space, broadcasting is assuming less…
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