Posted on May 25, 2012 9:00 am by Shel Holtz | Legal | Social Media
There is no doubt that anonymity enables most of the truly heinous actions taken online. Anonymity also enables people living in repressive regimes to communicate what’s happening in their countries. In Egypt, anonymous bloggers spoke out against the Mubarak regime. Those who were identified were dragged from their homes and thrown in jail. Anonymity was their only protection.
New York isn’t exactly a…
Posted on May 15, 2012 7:39 am by Shel Holtz | Mobile | Social Media
The “second screen” is gaining momentum.
Watching television, once the epitome of passive media consumption, has become an interactive activity. Instead of sinking deeper and deeper into the sofa, people are sitting forward, smartphone or tablet in hand, finding engaging content related to what they’re watching and conversing with other fans of the same show.
This week and next, the producers of the ABC series…
Posted on May 11, 2012 1:50 pm by Shel Holtz | Internal | Social Media
This is the third installment in a series on social media training
The best social media training effort is one that has been tailored to your organization’s requirements. Off-the-shelf training programs may cover the basics, but the basics will get you only so far. The payoff can be huge if you invest the time and effort to get the information you need to…
Posted on May 10, 2012 10:41 am by Shel Holtz | Business | Social Media
Every now and then I read or hear something that leaves me shaking my head in dismay. That happened today when reading a piece on Search Engine Watch titled, Top 5 Reasons Why SMBs Should Fear Social Media.
Aside from the link-bait headline, it was the last item that led to my dismay. Under the label, “Advertising, Marketing & Public Relations Agencies That…
Posted on March 31, 2012 8:00 am by Shel Holtz | For Immediate Release | Social Media
Companies that fully embrace social engagement are experiencing four times greater business impact than less-engaged companies, according to a new study conducted by PulsePoint Group, an Austin, Texas and Los Angeles,California-based management and digital consulting firm.
The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results led to the identification of six types…
Posted on March 30, 2012 7:25 am by Shel Holtz | Internal | Social Media | Social networks
One of the participants in an internal social media workshop I taught in Chicago last week raised an interesting question. He worked in employee communications for a nationally-recognized auto service brand and wondered about the use of internal social media among franchisees.
It’s not unusual for franchise operations to set up extranets that let them establish communication with franchise owners. It just…
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