Posted on September 30, 2014 1:16 pm by Shel Holtz | Brands | Customer Service | Marketing | Social Media
Note: On October 28-29, I am teaching a two-day workshop in London on how to reset your social media efforts to employ approaches that work. This post addresses one of the approaches I’ll cover. The two-day workshop, from the International School of Communication, is open to registration here.
As pundits lament the volume of content online and the challenge marketers face of…
Posted on September 29, 2014 8:09 am by Shel Holtz | Advertising | Business | Facebook | Social Media
Ello, the new social network attracting a lot of users, proclaims that on Facebook and other social networks, “You’re the product that’s being bought and sold.” In fact, co-founder Paul Budnitz told Mashable he doesn’t even think Facebook is a social network, since on Facebook, “The advertisers are the customer and the user is the product that’s being bought and sold.”
This is a familiar mantra. Google reports more than…
Posted on September 26, 2014 10:21 am by Shel Holtz | Content | Attention | Audio | Brands | Business | Facebook | Gamification | Google+ | Marketing | Measurement | Mobile | Research | Social Media | Trust | Twitter
Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of…
Posted on September 19, 2014 8:36 am by Shel Holtz | Sharing and Collaborating | Content | Augmented Reality | Brands | Business | Channels | Facebook | Gamification | Legal | Marketing | Measurement | Media | Mobile | PR | QR Codes | Research | Social Media | Social Networking
Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt BrownWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to…
Posted on September 12, 2014 9:52 am by Shel Holtz | Content | Blogging | Brands | Business | Facebook | Legal | Monitoring | Social Media | Trust | Twitter
Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands…
Posted on September 10, 2014 4:41 pm by Shel Holtz | Social Media | Speaking
I’m spending pretty much all of October on the road thanks to four speaking engagements in four cities in four weeks. This trip will officially be the longest I’ve ever been on the road.
(It would also be the longest I’ve ever been away from my wife. The record is two weeks, a trip I took to Indonesia 34 years ago. Since I have no…
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