Posted on December 27, 2013 9:14 am by Shel Holtz | Content | Visual Communication | Pinterest | Advertising | Brands | Business | Channels | Facebook | IABC | Internal | Marketing | Mobile | PR | Publishing | Search | Social Media
Here at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from…
Posted on December 13, 2013 9:16 am by Shel Holtz | Content | Instagram | Visual Communication | Brands | Business | Ethics | Google+ | Marketing | Media | Mobile | PR | Search | Social Media | Technology
(c) Can Stock PhotoI don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a…
Posted on December 9, 2013 11:33 am by Shel Holtz | Content Curation | Marketing | Search | Social Media | Video
Content marketing in all its guises is designed to attract and engage a target audience. Ultimately, you want those audiences to do business with you, but you have to find and engage them first.
Those guises included everything from thoughtful articles injected into editorial streams via native advertising schemes to clever tweets deployed during a real-time event. I’m still on the…
Posted on July 31, 2013 9:04 am by Shel Holtz | Content | Advertising | Brands | Marketing | Media | Search
Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead…
Posted on June 7, 2013 9:29 am by Shel Holtz | Brands | Business | Channels | Facebook | Internal | Intranets | PR | Search | Twitter | Video
(c) Can Stock PhotoHardly a week goes by without some big news dominating our attention, making it harder to catch some of the lesser-reported stories that still could be of value for communication professionals. This week, the sacking of the entire Chicago Sun-Times photo desk was at the top of the heap, and the implications of that decision will reverberate…
Posted on March 21, 2013 6:21 pm by Shel Holtz | Blogging | Brands | Google+ | Search
During a Google search today, I was struck by how few of the results from brand sites included Authorship Markup—a Google feature based on an HTML 5 feature that indicates the author—in their content.
To be fair, I don’t see much use of Authorship Markup for individual bloggers in search results, either. Those you expect to have implemented the Google search enhancement have done so,…
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