Holtz Communications + Technology

Tech journalist and author Paul Gillin and Eric Schwartzman—PR counselor, podcaster and occasional FIR correspondent—have teamed up to write “Social Marketing to the Business Customer,” the only book we’re aware of dedicated entirely to social marketing in the business-to-business world.  Paul and Eric will join us on February 19 for our first FIR Live of 2011 to discuss B-to-B and social media.

For the first time,…

Tom Webster, Strategy & Marketing VP for Edison Research, speaks with FIR co-host Shel Holtz about the results of the fifth annual State of Podcasting study, produced in collaboration with Arbitron. The study digs deep into podcast consumption and identifies opportunities for podcasters (and potential podcasters) based on those results. Tom first presented the study results at the 2010 BlogWorld…

It should come as no surprise that, as a podcaster, I’m still bullish on podcasting. It’s not the subject of much conversation. You don’t read a lot of posts about it. But that doesn’t mean podcasting has failed as a medium. I remember a declaration that the World Wide Web was on its way out because companies were no longer talking about their websites…

UPDATE: WOMMA has issued its press release on its new guidelines for social media disclosure.

The Word of Mouth Marketing Association (WOMMA) is set to issue a guide to disclosure in social media marketing sometime tomorrow, February 17. The guide was prompted by the U.S. Federal Trade Commission’s new guidelines for disclosure of relationships between companies and people discussing them and their…

My friend and colleague, Neville Hobson, and I just wrapped up recording of episode #514 of our twice-weekly podcast, For Immediate Release. It’s an auspicious episode, the fifth anniversary of FIR’s launch on January 3, 2005. Neville blogged eloquently about the anniversary in a post on the actual anniversary yesterday.

As I waited for Adobe Audition to process the WAV file to eliminate…

I taught a half-day workshop on podcasting today at Web Managers University, a program of the U.S. General Services Administration. Part of the workshop focused on newer services available to podcasters like iPadio, BlogTalk Radio and AudioBoo. To demonstrate how easy they are to use, I ran a brief demonstration, interviewing WMU’s Jae Rouse. Here’s the interview:

Interestingly, as soon as the audio file…