Posted on June 30, 2005 9:39 pm by Shel Holtz | Podcasting
For what it’s worth, I’ve started a list of podcasts produced by businesses over at Constantin Basturea’s “The New PR.”
Posted on June 28, 2005 1:26 pm by Shel Holtz | Podcasting
Apple has released its latest version of iTunes—4.9—which features podcasting support. I’ll be trying it out as soon as possible.
Josh Hallett reports that the software also includes support for enhanced with “chapters” and web links. Hallett points to this item in the “What is Podcasting” link on the iTunes Music Store:
Enhanced Podcasts
Q: What’s an enhanced podcast? A. In addition to publishing a podcast, you may create an enhanced podcast,…
Posted on June 17, 2005 11:32 am by Shel Holtz | Podcasting
Sam Whitmore, the fellow behind Sam Whitmore’s Media Survey, has launched a new podcast you should listen to: Tech Media This Week. It’s short, intelligent, and deals with issues of interest to most of us in the PR world. There’s a story, for example, about the impending sale of Fast Company magazine and an analysis from a PR perspective BusinessWeek’s June 20 cover story, “The…
Posted on June 16, 2005 11:14 am by Shel Holtz | Podcasting
Frank Barnako reports that a new analysis, “The Podcast Value Chain Analysis” (PDF file), concludes that the most popular podcasting content is erotica. I’ll be getting my hands on this report one way or another. So far, Podcast Alley is the only means of which I’m aware that assesses podcast popularity, and this week’s top 10 don’t include any erotica (unless you include Dawn & Drew’s frank…
Posted on June 3, 2005 3:39 pm by Shel Holtz | Podcasting
I reported recently on an ITWorld.com article that listed five reasons businesses should consider podcasting. One of them was that podcasts encourage two-way communication with listeners. Specifically, according to the author James Lewin,
Because podcasts are built on RSS 2.0, the lingua franca of the blog world, podcast content is easy to subscribe to and blog about. This encourages other publishers…
Posted on June 1, 2005 5:20 am by Shel Holtz | Podcasting
While it’s the wannabe DJs who are attracting all the media attention in the fast-spreading world of podcasting, ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:
- Podcasts lower the threshold for publishing audio content
- Podcasts encourage two-way communication with listeners
- Podcasts extend the reach of Internet sites
- Podcasting can be used…
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