Posted on April 18, 2007 12:05 pm by Shel Holtz | For Immediate Release | Marketing | Podcasting | Social Media
For the last several months, For Immediate Release has been sponsored by CustomScoop, a media clipping service. On each episode, Neville or I read a brief description and invite listeners to take advantage of a free trial.
On Monday’s episode of FIR, a listener—Mike Holladay—wrote in to complain about these sponsorship announcements. They were getting repetitive, he said, and he hoped CustomScoop could come up…
Posted on April 17, 2007 1:58 pm by Shel Holtz | Podcasting
In case you don’t get enough of my voice on For Immediate Release, I’ve been interviewed on two other podcasts that have just been released into the podosphere:
- The Engaging Brand, hosted by the charming Anna Farmery
- Podcast 411, where host Rob Walsh interviewed Neville and me; this was a particular thrill, since I’ve been a devoted fan of Podcast 411 almost since the time I…
Posted on April 9, 2007 7:16 pm by Shel Holtz | For Immediate Release | Podcasting
As though there were a shortage of podcasting awards, regular FIR comment contributor and all around nice guy Kevin Behringer has added one. The entrants in the “Most Valuable Podcat” awards (MVP, get it?) appear to have been selected arbitrarily—they seem to be the shows that Kevin listens to along with suggestions he received—there are only 16 of them (out of tens of thousands),…
Posted on April 7, 2007 10:40 am by Shel Holtz | Instant Messaging | Podcasting | Social Networking
As Neville and I began recording episode #229 of the Hobson and Holtz Report last Thursday, Neville put out a tweet on the FIR Twitter account: “About to start recording FIR #229. Do you have a comment for today’s show? Twitter it!”
Among the nearly 60 people who follow the FIR tweets, three took us up on the offer, providing real-time contributions to…
Posted on March 22, 2007 10:49 am by Shel Holtz | Podcasting
I know there are cynics among you, but for those who believe we can make a difference, today’s the day to pay ninety-nine cents for “Mine Again” by Black Lab over at the Apple iTunes store.
The idea is for podcasters to spread the word that leads to a song by an indie band (without an RIAA contract) to soar to the top of the…
Posted on March 6, 2007 4:51 pm by Shel Holtz | Marketing | Podcasting | PR
“Bum Rush the Charts” is further proof that some of the best marketing ideas these days come from non-marketers with passion. The passion in this case is for podcasting, which traditional media has not exactly embraced. Sure, some media outlets are producing podcasts, many simple recordings of content played on the radio, and others are delivering original content. But by and large,…
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