Posted on November 22, 2016 8:18 am by Shel Holtz | Mobile | Writing and Editing
I was talking recently with a colleague about crafting content for mobile. “You don’t actually write for mobile,” he said. “You write for the web. People just read it when they find it on their smartphone.”
That’s a pretty common assumption. Just yesterday an item from Business to Community crossed my feed that noted, “Too many business owners think…
Posted on November 18, 2016 8:34 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Crisis Communication | Ethics | Location-based Services | Marketing | Media | Mobile | Politics | PR | QR Codes | Social networks | Trust | Twitter | Video
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing
PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said,…
Posted on November 11, 2016 3:10 pm by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Pinterest | Brands | Business | Ethics | Facebook | Marketing | Media | Mobile | Politics | PR | Research | Search | Social Media | Social networks | Technology | Twitter
I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give…
Posted on November 4, 2016 11:11 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Advertising | Brands | Business | Facebook | Marketing | Media | Mobile | Politics | PR | Social Media | Twitter
Artificial Intelligence (AI) is so important a topic these days, and accounts for so much coverage, I’m giving it its own category in the Friday Wrap starting this week. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Look out Slack. Microsoft…
Posted on October 28, 2016 9:53 am by Shel Holtz | Chatbots | Virtual and Augmented Reality | Content | Brands | Business | Channels | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Twitter
The Friday Wrap is back after missing a week last week. I was on the road and ran out of time to put it together. To make up for it, this is an extra-crunchy edition. I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to
Posted on October 14, 2016 1:25 pm by Shel Holtz | Virtual and Augmented Reality | Sharing and Collaborating | Content | Pinterest | Brands | Business | Channels | Crisis Communication | Facebook | Intranets | Marketing | Media | Mobile | PR | Research | Search | Social Media | Social networks | Twitter | Video
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
Facebook’s Workplace arrives—In tests it was called Facebook at Work, but now that it’s available to any organization that wants to pony up for it, Facebook has named its workplace messaging tool Workplace.…
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