Posted on March 18, 2011 4:52 am by Shel Holtz | Location-based Services | Marketing | Mobile | PR
Evidence is mounting that, while the Internet is global, people use their Net-connected mobile devices to access local content, information and resources. With mobile devices poised to overtake computers as the online access tool of choice, PR professionals should be resetting their thinking to factor in more location-specific communication solutions
That’s a challenge, since it’s far less resource-intensive to craft a one-size-fits-all…
Posted on March 4, 2011 12:51 pm by Shel Holtz | Mobile | Social Media
I was a speaker at the IntraTeam conference in Copenhagen, Denmark, this past week. The conference was held at the Radisson Blu hotel, which is also where I stayed for three nights.
As I do just about everywhere I go, upon settling into my room I checked in on Foursquare. What popped up was far more valuable than the usual nearby…
Posted on February 28, 2011 10:46 am by Shel Holtz | For Immediate Release | Mobile
An industry undergoing wholesale change is one way of characterizing the mainstream media as news organizations confront a digital future by planning and experimenting with different business models to help ensure their survival in a marketplace that bears little resemblance to the conditions of yore when it was all about print.
One media property at the heart of evolution and change…
Posted on January 25, 2011 10:27 am by Shel Holtz | Mobile
Just as I hung up the phone from answering a reporter’s questions about communicating via mobile devices, an email hit my in-box from Forrester asking if I wanted to see their new report, 2011 Mobile Trends. And all this after yesterday’s episode of FIR included a discussion on the potential for tablet-only PR efforts.
For some time now, I’ve been telling my clients and…
Posted on January 18, 2011 4:08 pm by Shel Holtz | Mobile
On last week’s episode of For Immediate Release, my co-host, Neville Hobson, reported on a study that revealed one-third of UK consumers were shopping via mobile.
The study looked at consumers using their mobile devices to access retailer sites, but it got me thinking about how brick-and-mortar retailers can tap into their customers’ increasing reliance on mobile. On this week’s show, our tech…
Posted on December 24, 2010 4:20 pm by Shel Holtz | Mobile | QR Codes
QR codes are turning up everywhere. As they get more attention, companies will be more inclined to use them. One important consideration is that not all QR scanners handle the tags the same way. In this video, I’ve used three Android scanners—QuickMark, BeeTag, and Google Googles—each of which produces different results. Be sure to test your codes on the most popular scanners and…
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