Posted on December 2, 2010 11:43 am by Shel Holtz | Mobile
As consumers shift some of their digital interactions from computers and laptops to smartphones and tablets, the need for apps as a point of contact becomes more obvious. Coming up with a focus for an app can be fairly easy for a lot of businesses, but what kind of app could a consulting firm or agency deploy that would be…
Posted on September 7, 2010 10:43 am by Shel Holtz | Advertising | Marketing | Mobile | New Media | Technology
The surge in smartphone ownership seems to be supporting a parallel rise in the use of QR tags. Marketers, advertisers and communicators should start incorporating tags into their planning now. The cost is minimal and the benefits could be huge.
A week or so ago I was shopping for a TV stand, that piece of furniture that supports a flat-panel television…
Posted on August 7, 2010 11:46 am by Shel Holtz | Marketing | Mobile | Podcasting | PR | Social Media
It should come as no surprise that, as a podcaster, I’m still bullish on podcasting. It’s not the subject of much conversation. You don’t read a lot of posts about it. But that doesn’t mean podcasting has failed as a medium. I remember a declaration that the World Wide Web was on its way out because companies were no longer talking about their websites…
Posted on July 22, 2010 4:21 pm by Shel Holtz | Mobile | Technology
As I reported a while back, I’ve made the decision to go Apple-free. You can read my original post for an explanation, although I’ll reiterate that this is a personal decision. I’m not trying to start a movement or convince anybody else to join the cause.
Here’s how it’s going so far:
iPod
I’m on the road a lot, so having an extensive music collection is important, not only…
Posted on July 6, 2010 4:48 pm by Shel Holtz | For Immediate Release | Mobile
We were sorely disappointed when the FIR smartphone apps from iSites no longer played the audio files. Luckily, we found a better alternative—at least, for the iPhone.
Wizzard Media, which owns Libsyn (which hosts FIR’s audio files) offers an iPhone app. It costs $2.99, but it’s a terrific app. If you’re looking to take FIR on the road with you—and have it available within seconds…
Posted on January 20, 2010 10:54 am by Shel Holtz | Mobile
Speaking as a CES panelist, NewsGator Media & Consumer Products GM Walker Fenton told the audience, “You???ve got to be on the iPhone; same as you???ve got to be on the Web.” Not having an iPhone app today, he suggested, is like not having a website 10 years ago. Without an iPhone app, you don’t exist.
It’s a sentiment I’m seeing echoed by a lot of observers and…
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