Posted on June 22, 2012 1:20 pm by Shel Holtz | Facebook | Marketing | Mobile
A review of stuff I found interesting in the last week. I hope you do, too.
If not, maybe you should reconsider your plans. According to IBM’s annual State of Marketing report, 34% of companies are planning mobile marketing campaigns in the next year. According to the MediaPost article, that represents the fastest planned adoption of a…
Posted on June 21, 2012 7:40 am by Shel Holtz | Mobile | Research | Technology
A mobility audit is the first of three steps in a strategy to put the right mobile solutions in the hands of the right employees, according to a report The Altimeter Group issued earlier this month.
“It’s likely that most workers inside an organization are toting mobile devices,” the report says. “The question becomes what are the devices and who is using them.” Altimeter…
Posted on June 8, 2012 9:34 am by Shel Holtz | Facebook | Location-based Services | Mobile | Social Media
A weekly review of some of the more interesting stories that have crossed my feeds in the last seven days.
While the deals have grown more sophisticated, with American Express and some hotel chains applying check-in rewards tied to your account number, growth of Foursquare has slowed. A recent study from Edison Research reveals that 74% of Americans…
Posted on May 25, 2012 9:57 am by Shel Holtz | Business | Media | Mobile | Video
Memorial Day Weekend is upon us here in the United States. I remember when holidays like this means most stores were closed, TV offered nothing but stale reruns and third-string news teams, and the world seemed to grind to a halt. The Web, however, never rests, and it seems everyone else tries frantically to keep up. Do yourself a favor.…
Posted on May 15, 2012 7:39 am by Shel Holtz | Mobile | Social Media
The “second screen” is gaining momentum.
Watching television, once the epitome of passive media consumption, has become an interactive activity. Instead of sinking deeper and deeper into the sofa, people are sitting forward, smartphone or tablet in hand, finding engaging content related to what they’re watching and conversing with other fans of the same show.
This week and next, the producers of the ABC series…
Posted on May 8, 2012 2:25 pm by Shel Holtz | Mobile
Any trend that gains enough momentum to become irreversible results in organizations of all kinds jumping on the bandwagon. One inevitable consequence is a surge of mediocrity. It doesn’t matter whether we’re talking about having a web page or a Facebook presence, using QR codes or Pinterest, or blogging or tweeting. For all the great resources about the shift to social business,…
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