Posted on September 26, 2014 10:21 am by Shel Holtz | Content | Attention | Audio | Brands | Business | Facebook | Gamification | Google+ | Marketing | Measurement | Mobile | Research | Social Media | Trust | Twitter
Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of…
Posted on September 22, 2014 4:31 pm by Shel Holtz | Content | Blogging | Location-based Services | Marketing | Mobile | QR Codes | RSS
Read enough digital media experts, and you’ll be convinced that any number of still-useful tools and channels aren’t worth your time, money, or effort. Usually the “{fill in the blank} is dead” meme is just hyperbole.
In general, new media don’t kill old media; old media adapts and often contracts, but doesn’t disappear and rarely is even marginalized. Based on their strengths, these channels and…
Posted on September 19, 2014 8:36 am by Shel Holtz | Sharing and Collaborating | Content | Augmented Reality | Brands | Business | Channels | Facebook | Gamification | Legal | Marketing | Measurement | Media | Mobile | PR | QR Codes | Research | Social Media | Social Networking
Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt BrownWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to…
Posted on September 5, 2014 10:35 am by Shel Holtz | Sharing and Collaborating | Content | Visual Communication | Advertising | Brands | Business | External | Marketing | Mobile | PR | Research | Social networks | Twitter
Flickr photo courtesy of Michael CotéWelcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on…
Posted on August 29, 2014 1:57 am by Shel Holtz | Instagram | Brands | Business | Channels | Content Curation | Facebook | Google+ | Marketing | Measurement | Mobile | QR Codes | Social Media | Social Networking | Tagging and Microformats | Twitter | Video
Flickr image courtesy of jodimichelleGreetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to
Posted on August 15, 2014 6:41 am by Shel Holtz | Visual Communication | Brands | Business | Instant Messaging | Marketing | Mobile | PR | QR Codes | Social Media | Twitter
Wikimedia Commons image couresty of Achim RaschkaThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Edelman is sorry for…
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