Posted on December 18, 2007 8:23 am by Shel Holtz | Media | PR
I wrote last week about Chrysler realigning its communications function to report to Human Resources. I considered the move a bad one. I’m not alone.
Reporting in Sunday’s Detroit Free Press, columnist Mark Phelan slammed the move. Excerpts:
Communications must have a seat at the grownups’ table, with direct access to Chrysler’s bosses as the company develops and executes its turnaround strategy. Somebody in communications must…
Posted on December 14, 2007 10:32 am by Shel Holtz | Media | Twitter
A local newspaper has integrated Twitter into its news offerings, according to an article today in Journalism.co.uk. The Nashua Telegraph (New Hampshire, USA) has created a section of its website for breaking news; the news items are fed directly to a Telegraph Twitter stream with links (TinyURLs, of course) to a mobile version of the newspaper’s website.
A current look at the…
Posted on December 4, 2007 12:44 pm by Shel Holtz | Media | PR | Social Media
Chip Griffin of CustomScoop, the media monitoring service, has launched an online magazine called Media Bullseye, designed to “provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape.”
Articles are authored by Chip and members of his staff (notably the clearly prolific Sarah Wurrey) as well as by guest authors like Chris Brogan and Chris Thilk. Features…
Posted on November 30, 2007 12:28 pm by Shel Holtz | Facebook | Media | Social Media | Video
In episode 278 of For Immediate Release, I reported on a brouhaha erupting over Facebook’s deletion of a user’s account that included a photo of her breast-feeding her child.
A variety of actions followed Facebook’s action (you don’t want to mess with lactivists), including the production of a protest video uploaded to YouTube—where it was banned. Not about to be silenced, The League of Maternal Justice…
Posted on November 20, 2007 1:47 pm by Shel Holtz | Media | PR | Social Media
How’d I miss this? Ford Motor Company has issued a social media release about its 2008 Focus. Ford is one of the largest companies to adopt the format. The release features a fact list, video (on YouTube), photos (on Flickr), and quotes from Ford executives, along with links, a PDF fact sheet, tags, and an RSS feed. As with most social…
Posted on November 7, 2007 5:45 pm by Shel Holtz | Media | Social Media
When conversation turns to companies that have embraced social media, Electrolux isn’t one of the names that comes up. However, Richard Gatarski sent me a note about a post he wrote on the launch today of Electrolux’s social media newsroom.
Richard liked the Swedish kitchen appliance company’s newsroom but had a few observations about ways it could be improved. The single comment to the post (as…
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