Holtz Communications + Technology

Update: The Ragan.com article reference in this post is

Hot on the heels of IABC‘s unveiling of eXchange, the association has announced its new leadership role with the social media release (SMR). IABC issued a press release this morning along with an associated social media release.

In fact, the social media release appears on an eXchange blog that was developed as a home for all future IABC social media releases. How’s that for…

In nearly every discussion of the Social Media Release (SMR)—whether it’s one I’m having with a group of people or one taking place on somebody’s blog—the same question keeps coming up: “Has anybody done the research to determine whether journalists even want something like this?”

It’s too easy to point to Tom Foremski’s original post calling for a serious updating of the trusty press release and note that Tom’s a…

In journalism’s efforts to embrace new media and transform the newspaper business, a lot of papers have adopted the idea of inviting readers to blog on the paper’s site. The Seattle Post-Intelligencer was one of the first newspapers to go down this road, with readers writing about a variety of topics relevant to Seattle residents, like transit, trade, and music.

It’s not a bad idea.…

One of the bigger PR news stories of 2007 involved a press conference staged by the Federal Emergency Management Agency in October to address the California wildfires. FEMA’s External Affairs Director John “Pat” Philbin was slated to take a new position as Public Affairs Director for the Director of National Intelligence, but in the wake of the press conference controversy, that offer was…

The January 2 edition of John C. Dvorak’s video podcast CrankyGeeks  is must-viewing for PR practitioners, and in particular those who work for technology clients. Dvorak’s guests include New York Times writers John Markoff and Gregg Zachary, who offer an intriguing take on the state of technology journalism;