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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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“Media Bullseye” launches

imageChip Griffin of CustomScoop, the media monitoring service, has launched an online magazine called Media Bullseye, designed to “provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape.”

Articles are authored by Chip and members of his staff (notably the clearly prolific Sarah Wurrey) as well as by guest authors like Chris Brogan and Chris Thilk. Features are tagged and categorized under labels like advertising, ethics, mobile media, privacy and public relations. Each article includes commenting functionality. In addition to features, the online magazine features news briefs and CustomScoop’s PR BlogJots and PR PodJots blogs. Most of the content so far is text; however, there’s a video introduction and more video is planned.

Of course, you can subscribe to the magazine’s RSS feed (I already have); you can also subscribe to an email newsletter to stay current on Bullseye content.

Chip even plans to produce a print version that summarizes the best of Media Bullseye because, he says, print remains a vital medium for some people.

12/04/07 | 2 Comments | “Media Bullseye” launches

Comments
  • 1.Thanks for the endorsement, Shel! I'm very pleased about contributing to Media Bullseye, it's an exciting time.

    Sarah Wurrey | December 2007

  • 2.What? Where's my mention? ;-)

    This is one of those ideas that's just like, "duh, why didn't I think of that?" Probably because Chip Griffin is a pro at this kind of stuff and has ideas like this oozing out of his pores.

    I'm hoping that this will be a major success for Chip & his team and I'm looking forward to continuing my relationship with them.

    Scott Monty | December 2007

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