Posted on October 3, 2014 8:23 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Advertising | Brands | Business | Ethics | Facebook | Instant Messaging | Marketing | Mobile | Research | Social Media | Twitter
Flickr photo by Michael CoghlanWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Social media front and center in Hong Kong protests—China’s leaders weren’t worried about much of…
Posted on September 30, 2014 1:16 pm by Shel Holtz | Brands | Customer Service | Marketing | Social Media
Note: On October 28-29, I am teaching a two-day workshop in London on how to reset your social media efforts to employ approaches that work. This post addresses one of the approaches I’ll cover. The two-day workshop, from the International School of Communication, is open to registration here.
As pundits lament the volume of content online and the challenge marketers face of…
Posted on September 30, 2014 10:21 am by Shel Holtz | Brands | Marketing | Social networks
As the founders of upstart social network Ello make their case for an ad-free experience as the rationale for switching from Facebook, brands are already staking their claims.
Some are advising restraint; Contently advises “it’s not a friendly place for brands to play right now; doing so would be the digital marketing equivalent of the Ferguson police chief trying to march in a…
Posted on September 26, 2014 10:21 am by Shel Holtz | Content | Attention | Audio | Brands | Business | Facebook | Gamification | Google+ | Marketing | Measurement | Mobile | Research | Social Media | Trust | Twitter
Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of…
Posted on September 22, 2014 4:31 pm by Shel Holtz | Content | Blogging | Location-based Services | Marketing | Mobile | QR Codes | RSS
Read enough digital media experts, and you’ll be convinced that any number of still-useful tools and channels aren’t worth your time, money, or effort. Usually the “{fill in the blank} is dead” meme is just hyperbole.
In general, new media don’t kill old media; old media adapts and often contracts, but doesn’t disappear and rarely is even marginalized. Based on their strengths, these channels and…
Posted on September 19, 2014 8:36 am by Shel Holtz | Sharing and Collaborating | Content | Augmented Reality | Brands | Business | Channels | Facebook | Gamification | Legal | Marketing | Measurement | Media | Mobile | PR | QR Codes | Research | Social Media | Social Networking
Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt BrownWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to…
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