Posted on April 16, 2015 3:59 pm by Shel Holtz | Marketing | Social Media
Customer stories are the best.
That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”
While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching…
Posted on April 10, 2015 9:11 am by Shel Holtz | Sharing and Collaborating | Instagram | Visual Communication | Wearables | Advertising | Augmented Reality | Books | Brands | Business | Facebook | Legal | Marketing | Mobile | PR | Social Media | Social networks
Flickr photo courtesy of Gage SkidmoreThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the…
Posted on April 3, 2015 8:47 am by Shel Holtz | Content | Visual Communication | Wearables | Blogging | Brands | Business | Content Curation | Facebook | Location-based Services | Marketing | Media | Mobile | PR | Research | Search | Social Media | Video
Flickr photo courtesy of Ian StannardThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of…
Posted on March 27, 2015 10:22 am by Shel Holtz | Sharing and Collaborating | Content | Instagram | Wearables | Brands | Business | Customer Service | Facebook | Internal | Location-based Services | Marketing | Mobile | Publishing | Social Media | Technology | Twitter
Flickr photo courtesy of Duncan HolmesThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake…
Posted on March 20, 2015 10:51 am by Shel Holtz | Content | Instagram | Visual Communication | Wearables | Advertising | Augmented Reality | Brands | Business | Crisis Communication | Facebook | Marketing | Media | Mobile | PR | Research | Social Media | Social networks | Twitter | Video
Flickr image courtesy of Erik FitzpatrickThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from…
The implications of a deal between cable news network MSNBC and digital video distributor NowThis News could be profound for marketers and communicators. What the two media companies are trying is new, so the as-yet-unlaunched concept could be a bust. But if it attracts a following, it would demonstrate that a fresh look at Facebook could yield big results.
MSNBC and…
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