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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Toby Ward, president of Prescient Digital, is looking for more people to take a survey on the use of Web 2.0 tools on their intranets. He’s seeking participation even from those who don’t have any Web 2.0 functionality built into their intranets; the survey asks about the obstacles you’re encountering. By participating, you’ll automatically get a copy of the survey results. Toby will also award a…

imageMore and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is “Enterprise 2.0: How Social Software Will Change the Future of Work,” by Niall Cook of Hill &…

I’ve been noodling around with a PowerPoint-slash-video approach to explaining the value of Enterprise Web 2.0 (or whatever you want to call social media behind the firewall) ever since I read an article that rejected its usefulness. The presentation has been evolving over the last couple months, and I finally decided to just finish it rather than continue trying to tweak and…

As organizations seek to expand their communication efforts to include social media, they often find themselves facing the same hurdles that were faced and ultimately overcome by earlier adopters. Efforts to introduce social media have been hamstrung by questions of time commitment, IT issues, and legal concerns.

Usually, blogs are the tactic that face these obstacles (although I have also heard…

Just today, I’ve received half a dozen pitches by email. Some are nothing more than press releases without even a passing effort at personalizing the pitch. Others make nothing more than a passing effort. So it’s a welcome relief—not to mention an entertaining and engaging experience—to get a pitch that is personal, creative, and attention-grabbing.

The pitch began with a cryptic email from Darren Barefoot,…

I’m getting a little tired of the chorus of voices that suggest companies take a step back from integrating social media into their intranets because, after all, social media are just tools. We need, the authors of these opinions insist, to focus on strategy in our internal communications.

I am a huge proponent of strategic communication. The approach taken to any…

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