Posted on June 21, 2012 11:45 am by Shel Holtz | For Immediate Release | Gamification | Social Media
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviors, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with Adena DeMarco, Badgeville’s director of marketing, about social mechanics, the gamification…
Posted on June 15, 2012 2:10 pm by Shel Holtz | Brands | For Immediate Release | Gamification | Internal | Social Media
Business, brand and product literacy represent fertile ground for internal communicators. Increasingly, employees know their own jobs and the products on which they work, but aren’t well-versed in other parts of the company or products they don’t work on. In an effort to improve product literacy—which arose mainly from employees’ own requests—Frito-Lay communicators Michael Karle and Joe Flowers developed a website that provides all the…
Posted on June 12, 2012 1:03 pm by Shel Holtz | Augmented Reality | Death Watch | Gamification | Marketing | QR Codes
In the season finale of the Fox TV series Touch, savant Jake grabs a smartphone (which product placement clearly shows us is an AT&T Windows phone) and launches Air Graffiti, an AT&T service which, according to the website, “allows users to place videos, photos and songs “in the air” at a physical location.” He shoots an image that his father will recognize. After he vanishes,…
Posted on June 3, 2012 9:24 am by Shel Holtz | Gamification | Research | Social Networking
The New York Times dredged up a 2-1/2-year-old study to kick off a flurry of reporting about a new digital divide. The old digital divide had to do with access: Disadvantaged populations had less. Now that pretty much everyone can get online, the Times reports on a flurry of activity to ensure low-income families are digitally-literate so their children don’t get…
Posted on May 18, 2012 9:29 am by Shel Holtz | Gamification | Google+ | Internal | Media | Search | Twitter
I review a lot of content during the week. Much of it comes from curated collections I follow, such as Smart Briefs. I get email updates from several sites, like AdAge and ZD Net. I subscribe to the RSS feeds of hundreds of blogs. I check the links that cross my Twitter stream, thanks to my Paper.li daily. I click…
Posted on May 9, 2012 3:34 pm by Shel Holtz | For Immediate Release | Gamification
Student loan debt in the U.S. has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t it be awesome if all of these…
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