Holtz Communications + Technology

FIR co-host Shel Holtz reviews Jane McGonigal’s “Reality is Broken,” which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the:

“In this groundbreaking exploration of the power and future of gaming, McGonigal reveals how we can use the lessons of game design to fix what is wrong with the real…

Nearly everything you read about gamification is marketing-focused. When the books on the topic feature titles like “Game-Based Marketing” (which I enjoyed, by the way) and panel discussions at conferences focus on the benefits of adding a game layer to marketing efforts, it’s no wonder people might think there’s no pure PR use for games.

The difference between marketing and more classic public relations is…

One of the senior leaders at an office where I once worked ordered solitaire removed from the staff computers.

When I smoked, one of my smoking triggers was a long phone call. When it became clear, after five minutes or so, that this was wasn’t ending anytime soon, I automatically reached for my pack of smokes. I quit smoking twenty years ago,…