Holtz Communications + Technology

• Salon.com: Skin-lightening meets social networking
• NDTV Profit: Vaseline’s skin-lightening Facebook app stirs debate

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We’re delighted to welcome Pollstream as a new sponsor to “For Immediate Release.”

We learned several years ago that listeners welcome sponsors that offer content relevant to their work. Ragan Communications’ steady stream of opportunities for communications-focused professional development and CustomScoop’s insights related to monitoring fit right into that framework. Pollstream continues the tradition.

PollStream is a leading provider of interactive engagement and community building…

David Meerman Scott, author of “The New Rules of Marketing and PR” and several other books, collaborated with Hubspot CEO Brian Halligan to write “Marketing Lessons from the Grateful Dead.” The iconic jam band—the most successful touring band in history—innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to…

Open Leadership: How Social Technology Can Trasform the Way You Lead is the new book by Charlene Li, founder of The Altimeter Group and co-author of Groundswell.

FIR co-host Shel Holtz and TWI Surveys president Ryan Williams set out to produce a short review of Charlene’s book, but the conversation turned into a longer discussion of leadership. Given that Ryan earned his…

Content summary: The new FIR iPhone app and a contest for free downloads; new FIR interviews posted; review of ‘Open Leadership’ book coming this week; listener comments and Friendfeed FIR Room round-up; 5 minutes on… Google Street View cars back on the road, social media phobia, Reader’s Digest launches part-free iPad app, the end of the web as we know it?; News That Fits: Pepsi…

Uni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised…