Posted on July 26, 2010 3:58 pm by Shel Holtz | For Immediate Release | Measurement | Social Media
Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both…
Posted on July 26, 2010 1:54 pm by Shel Holtz | For Immediate Release
Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian’s Michael Edson posted, another one to come this week with Forrester’s Augie Ray; no report from Michael Netzley this week (get well soon, Michael!); listener comments discussion; 5 minutes on… BP’s…
Posted on July 25, 2010 8:57 am by Shel Holtz | Facebook | For Immediate Release
FIR Live is back!
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
The panel will include…
- Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March…
Posted on July 23, 2010 2:32 pm by Shel Holtz | For Immediate Release
Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them.
You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.
Get this podcast:
- Download the MP3 file (11.0Mb, 27:33)
- Get the show on iTunes
Posted on July 19, 2010 2:50 pm by Shel Holtz | For Immediate Release
Content summary: New FIR Interview and Book Review posted; three winners of the contest to win free FIR iPhone apps: Ike Pigott, Stephen Waddington, Kris Gallagher; listener comments; 5 minutes on… social messaging dos and don’ts, Foursquare mayors get 25% off at Ann Taylor, paper boarding pass set to disappear, CMS for creating Layar content; the Media Monitoring Minute with CustomScoop; News That…
Posted on July 19, 2010 2:45 pm by Shel Holtz | For Immediate Release
- Journalism.co.uk: BBC tests tracking real-time Twitter trends with Zeitgeist tool
- BBC R&D Blog: Zeitgeist - the most shared BBC links on Twitter
Download the file here (MP3, 1.52Mb; length 3:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.
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