Posted on September 17, 2010 9:21 am by Shel Holtz | For Immediate Release
Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising - featuring ice explorers, skiers, glaciers and snow-covered mountains - was the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial ice-climbing scene projected onto the…
Posted on September 17, 2010 9:18 am by Shel Holtz | For Immediate Release
Does your organization have someone whose prime role is to listen to what people are saying about you online and then know what to do with the results of that listening? Dell does, with ‘chief listeners.’
Dell sees chief listeners as critical to making sure the right people in the organization are aware of what conversations on the web are saying about them, so…
Posted on September 6, 2010 1:27 pm by Shel Holtz | For Immediate Release
Content summary: Vote for FIR at Podcast Alley; FIR Interview coming with Susan Beebe, Dell’s Chief Listener; listener comments and discussion; 5 minutes on… social media use surges among 50+ adults, RyanAir’s way with words, AP to start citing bloggers, what big brands are spending on Google paid search; the Media Monitoring Minute with CustomScoop; News That Fits: listening overkill on Twitter for…
Posted on August 30, 2010 1:20 pm by Shel Holtz | For Immediate Release
Content summary: Follow-up on survey samples; correction on Disney blog aggregation story from last show; listener comments discussion; 5 minutes on… the Oxford English Dictionary may become an online-only publication, ghost-blogging firms, new thriller sells more e-books than hardcovers, how the public views PR/advertising; the Media Monitoring Minute with CustomScoop; News that Fits: Burson’s "State of Mobile Communications" report, Michael Netzley reports from…
Posted on August 23, 2010 1:32 pm by Shel Holtz | For Immediate Release
Content summary: Listeners’ comments and discussion; 5 minutes on… Have you heard of Facebook Stories (and Twitter Tales)?, books disruption: Seth Godin will no longer publish the old way and ads are coming, Disney invites bloggers to get aggregated, Skype etiquette; the Media Monitoring Minute with CustomScoop; News That Fits: Dan York reports on serendipity and discovery, Michael Netzley in Singapore takes a…
Posted on August 16, 2010 1:51 pm by Shel Holtz | For Immediate Release
Content summary: FIR Live #18 posted; David Parmet joins Converseon; listener comments; 5 minutes on… Twitter’s official tweet button has arrived, a few mobile web stats and facts, HP has lost its way, GAP offering FourSquare discount; the Media Monitoring Minute with CustomScoop; News That Fits: TweetChats for business, Michael Netzley reports from Singapore on the tragic, the unusual and an…
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