Posted on October 23, 2010 5:40 pm by Shel Holtz | For Immediate Release
David Spinks, co-founder of BlogDash—a new resource to aid in blogger outreach—conducts a brief video demo of the site during BlogWorld and New Media Expo in Las Vegas, Nevada, on Friday, October 15, 2010.
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According to his blog, David Spinks…
Posted on October 18, 2010 9:32 pm by Shel Holtz | For Immediate Release
Jeffrey Eggen speaks with FIR co-host Shel Holtz about Ford Motor Company’s new multi-channel promotion to introduce the 2012 Ford Focus, the Focus Rally America. Unveiled at BlogWorld and New Media Expo, the promotion—which follows on the heels of the successful Ford Fiesta social media campaign—marries all four types of available media—paid, owned, earned, and social.
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Posted on October 18, 2010 12:59 pm by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Joseph Jaffe fixed for Oct 29, Ford interview and video demo from BlogWorld Expo coming soon, thanks to Debi Davis for time codes in show notes; listener comments; Shel reports on BlogWorld Expo; News That Fits: Paul Fabretti explains what Manchester Police’s emergency calls live on Twitter for 24 hours intends to achieve, Dell’s experiment with "braided…
Posted on October 11, 2010 1:53 pm by Shel Holtz | For Immediate Release
Content summary: FIR Live #19 with Josh Bernoff and Ted Schadler posted; upcoming FIR Interview with Joseph Jaffe later this month; listener comments; follow up on the CIPR’s media spamming charter: PRSA President Gary McCormick explains the PRSA’s point of view; 5 minutes on… AT&T rewrites history, the reinvention of print with ScrollMotion, Ford firsts: SDK and promoted tweets; the Media Monitoring Minute…
Posted on October 10, 2010 4:23 pm by Shel Holtz | For Immediate Release
Content Summary:Josh Bernoff and Ted Schadler, co-authors of the new book, Empowered, discuss how employee HEROes can drive customer service and satisfaction if their employers are willing to empower them. The book, a follow-up to Groundswell which Bernoff co-wrote with Charlene Li, is from Harvard Business Press and is available from Amazon US, Amazon Canada, and Amazon UK.
Josh Bernoff is…
Posted on October 4, 2010 11:56 am by Shel Holtz | For Immediate Release
Content summary: Next FIR Live on Oct 9 with Josh Bernoff and Ted Schadler; please vote for FIR at Podcast Alley; Neville’s judging the #somecommawards; listener comments discussion; 5 minutes on… how PR might use TwTroulette, in the future all media will be personalized says Facebook, getting retweeted isn’t as easy as it sounds, how will the CIPR’s just-announced ‘Media Spamming Charter’ deal with PR spam?;…
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