Holtz Communications + Technology

The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are…

• Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on crisis communication in the digital era. Gerald is a founder and Director of Strategic Services for

• Cut from episode 574: New Scientist article proposes the story-telling mechanism of video games could be a means of presenting journalism.

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Content summary: Two FIR Interviews posted: with CC Chapman and Ann Handley, and with Mitch Joel; the next FIR Live will be on Dec 11 with Neil Chapman of BP and Gerald Baron on the Deepwater Horizon oil spill and crisis communications; listener comments and discussion; News That Fits: the TSA full-body scans pat-downs and social media, Dan York reports…

Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montr??al, Qu??bec, Canada.

A blogger since 2003, a podcaster since 2006 and a best-selling author since 2009, Mitch and FIR co-host Neville Hobson met up in London over…

Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various forms of content in the era of digital marketing. Topics discussed include the importance of content in the social…

FIR Asia Correspondent Michael Netzley (pictured at left), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed on the Wall Street Journal???s Asia 200 Index has a corporate social media presence.

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