Posted on January 17, 2011 1:03 pm by Shel Holtz | For Immediate Release
Content summary: FIR website sidebar updated and adjusted; new FIR Book Review is up; Chester Burger honored on 90th birthday with scholarship; listener comments discussion; News That Fits: how schools can use social media to engage pupils, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, follow-up: was it really the most amazing press release ever written?, the…
Posted on January 14, 2011 6:41 am by Shel Holtz | For Immediate Release | Marketing
Listen to this podcast now:
FIR book editor Bob LeDrew reviews Scott Stratten’s “UnMarketing.” According to the official Amazon.com review, “UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be…
Posted on January 10, 2011 1:13 pm by Shel Holtz | For Immediate Release
Content summary: Happy birthday Eric Schwartzman!; listener comments discussion; News That Fits: can Dave Winer reinvent blogging?, Dan York reports on DimDim and more, the Media Monitoring Minute with CustomScoop, a third of consumers now shopping via mobile, Michael Netzley reports from Singapore, Pollstream promo, David Phillips reports on the envisioning Digital Europe 2030 report; music from The Alice Project;…
Posted on January 3, 2011 6:47 pm by Shel Holtz | For Immediate Release | Twitter
- Cut from episode 580: Airlines and politicians make good use of Twitter during the holiday travel nightmare affecting the U.S. East Coast.
Download the file here (MP3, 4,16Mb; length 10:19), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Posted on January 3, 2011 6:47 pm by Shel Holtz | For Immediate Release
Content summary: Vote for FIR at Podcast Alley; this is the sixth anniversary show: a retrospective on show #1 from Jan 3, 2005; first FIR Book Review from Bob LeDrew is up; FIR Interview with Joseph Jaffe posted; listener comments discussion; News That Fits: Pew study on paying for content, Chris Brogan charging for blog ideas attracts criticism but is…
Posted on January 3, 2011 8:14 am by Shel Holtz | Books | For Immediate Release | PR
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, by Wendell Potter.
FIR book editor Bob LeDrew reviews “Deadly Spin” by former CIGNA PR executive Wednell Potter. According to Publisher’s Weekly, Potter “exposes the PR pros’ propaganda tricks—fake grass-roots organizations, bogus scientific studies—and recounts his shame-faced repentance. But he also trenchantly critiques the failure of America’s for-profit…
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