Holtz Communications + Technology

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The Net Delusion: The Dark Side of Internet Freedom, by Evgeny Morozov

FIR book editor Bob LeDrew reviews Evgeny Morozov’s “The Net Delusion.” Malcolm Gladwell, in his review of the book, wrote, ““Evgeny Morozov offers a rare note of wisdom and common sense, on an issue overwhelmed by digital utopians.” Amazon’s description of the book says, “In this spirited book, journalist and social…

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The New Small: New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies, by Phil Simon

Contributor Donna Papacosta reviews Phil Simon’s “The New Small.” According to the book’s website, “...you’ll discover how…companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of…

Content summary: Diary note: next FIR Live on Feb 19 with Paul Gillin and Eric Schwartzman; listener comments discussion; News That Fits: social media and its role in events in Tunisia and Egypt: discussion, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, Edelman Trust Barometer 2011 published, Dan York reports on Facebook security and more, Pollstream promo,…

Tech journalist and author Paul Gillin and Eric Schwartzman—PR counselor, podcaster and occasional FIR correspondent—have teamed up to write “Social Marketing to the Business Customer,” the only book we’re aware of dedicated entirely to social marketing in the business-to-business world.  Paul and Eric will join us on February 19 for our first FIR Live of 2011 to discuss B-to-B and social media.

For the first time,…

Content summary: New FIR Book Review posted of Resonate by Nancy Duarte; diary date: next FIR Live is on Feb 19 with Eric Schwartzman and Paul Gillin on B2B social media; listeners’ comments discussion; News That Fits: bad guys shifting their focus away from phishing to social channels say Sophos and Cisco, Dan York reports on Apple Google IBM, the Media…

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FIR book editor Bob LeDrew reviews Nancy Duarte’s “Resonate.” According to the Amazon.com review, “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action. Just as the author’s first book helped presenters become visual…