Posted on February 21, 2011 10:03 am by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits - should your employer have access to your Facebook account?, Dan York reports on Terry Fallis SNCR Facebook NewsFeed change and more, the…
Posted on February 20, 2011 4:34 am by Shel Holtz | For Immediate Release
One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is far better employed in the B-to-B space. In this episode of FIR Live, Paul Gillin and Eric Schwartzman, co-authors of…
Posted on February 19, 2011 7:15 am by Shel Holtz | For Immediate Release
To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets.
The campaign includes a significant element of influencer outreach where bloggers and others form part of the conversation through using the computer and talking online about their experiences with the…
Posted on February 14, 2011 2:26 am by Shel Holtz | For Immediate Release
Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments discussion; News That Fits: updates on Kenneth Cole and on Egypt (Wael Ghonim), crowdsourcing and games to help digitize content at…
Posted on February 11, 2011 11:43 am by Shel Holtz | For Immediate Release | Social Media
Shel Israel spoke at the Social Media Breakfast San Francisco East Bay on Friday, February 11, 2010. His talk focused on the dominant long-term trends emerging in the social media space. Shel co-authored (with Robert Scoble) “Naked Conversations” and more recently wrote “Twitterville.” He is a consultant who tweeets at @shelisrael and blogs at Global Neighborhoods.
The talk was followed by Q&A which is not included in…
Posted on February 7, 2011 9:31 am by Shel Holtz | For Immediate Release
Content summary: Vote for FIR at Podcast Alley, communications-related Pollstream poll now on FIR site; diary reminder for next FIR Live on Feb 19; two new FIR Book Review podcasts posted; upcoming FIR Interview with Laura Thomas of Dell about #tradesecrets; congratulations to Pete Blackshaw who joins Nestlé as Global Digital Chief; good luck to Claire Thompson with her new venture,…
Page 107 of 262 pages ‹ First < 105 106 107 108 109 > Last ›
Read The Full Post »