Posted on August 22, 2011 12:13 pm by Shel Holtz | For Immediate Release
Content summary: FIR listener survey live next week; Shel’s video interview with Lee Hopkins is up; some impressions of Asia from Shel’s three-country trip for IABC last week; Eric Schwartzman’s workshops cancelled outside North America; no Michael Netzley report this week; SNCR call for entries for the 6th Annual Excellence in New Communications Awards; listener comments discussion; Ragan promo; News That Fits: report on…
Posted on August 21, 2011 3:42 pm by Shel Holtz | For Immediate Release
Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of “symbolic convergence” is applicable to Twitter.
In this FIR Interview, co-host Shel Holtz met up with Lee in Sydney, Australia, and recorded a brief video interview about the…
Posted on August 18, 2011 3:22 am by Shel Holtz | For Immediate Release
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.
FIR Book Reviews editor Bob LeDrew reviews Enchantment, Guy Kawasaki’s tenth book. From the publisher’s book description:
"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the…
Posted on August 15, 2011 9:14 pm by Shel Holtz | For Immediate Release
Content summary: Shel’s on a trip through Asia for IABC; Larry Weber FIR Book Review is up; listener survey update; listener comments discussion; Ragan promo; News That Fits: the UK riots and your opinions on the British government’s thinking about restricting access to and use of social media, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, LinkedIn’s ham-fisted launch of social…
Posted on August 11, 2011 12:15 pm by Shel Holtz | For Immediate Release | Social Media
Listen to this podcast now:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, by Larry Weber
FIR book review editor Bob LeDrew reviews Larry Weber’s “Everywhere: Comprehensive Digital Business Strategy for the Social Media Era.” by Larry Weber, founder of Weber Shandwick.
From the inside front cover of Everywhere: “Social media has upended the way the world communicates. No longer just the focus of marketing…
Posted on August 8, 2011 11:55 am by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Michael Spark and FIR Book Review of Katie Paine’s Measure What Matters published, planning FIR Interview with Dell’s Lionel Menchaca for end August; FIR listener survey update; Neville’s partnering with Eric Schwartzman for Social Media Today Hands-On Training in London next month; listener comments discussion; Ragan promo; News That Fits: Everything from search to social media is now vital…
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