Posted on July 25, 2011 11:54 am by Shel Holtz | For Immediate Release
Content summary: Next FIR Live on July 30: every company is a media company; FIR interview with Edelman’s Jonny Bentwood on Tweetlevel and Bloglevel is up; listener comments from the FIR Room on Friendfeed; Ragan promo; News that Fits: China has 100 million mobile apps and microblogging is booming, Dan York reports on OS X Lion and more, the Media Monitoring…
Posted on July 21, 2011 8:14 am by Shel Holtz | Blogging | For Immediate Release | Measurement | Twitter
Identifying who are influential voices online is fast becoming an art if not a science. More technology tools and services are coming to market that help communicators identify people with high influencer rankings - typically, the types of people who create original ideas that are amplified by others, and those who engage most meaningfully with their followers.
In this FIR Interview,
Posted on July 18, 2011 12:10 pm by Shel Holtz | For Immediate Release
Content summary: FIR Interview with Cisco’s John Earnhardt posted, interview coming with Edelman’s Jonny Bentwood about Tweetlevel and Bloglevel; next FIR Live is on July 30; "About" page survey; listener comments from the FIR Friendfeed Room; Ragan promo; News That Fits: discussion on PR practice, ethics and reputation issues surrounding News Corporation and the scandal that began in the UK with the News of The…
Posted on July 14, 2011 11:54 am by Shel Holtz | For Immediate Release
A piece of content that is shared with a friend, or friends, or followers, or the world is the ultimate measurement of its success, says John Earnhardt about Cisco’s new technology news site, The Network.
The Network is very much about sharing. Launched in mid June 2011, The Network is an evolution of Cisco’s well-regarded "News&Cisco" site. According to Earnhardt, The Network is Cisco’s effort to…
Posted on July 11, 2011 3:26 pm by Shel Holtz | For Immediate Release
These days, for a variety of reasons, every company needs to be a media company. Call it brand journalism. Call it what you like. More and more companies are employing tactics that accommodate the concept.
On the next episode of FIR Live, we’ll discuss what it means to be a media company—and why it’s important—with…
- Tom Foremski, the man who coined the phrase
- Wendy Tanaka,…
Posted on July 11, 2011 6:32 am by Shel Holtz | For Immediate Release
Content summary: Vote for FIR on Podcast Alley; FIR now on Stitcher Radio; first FIR Plus video is up; FIR Live coming July 30 on ‘every company is a media company’, panelists include Tom Foremski, Mark Ragan and Wendy Tenaka of Cisco; listener comments and FIR Friendfeed Room round-up; Ragan promo; News That Fits: the scandal of the News of The World one…
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