Posted on August 7, 2011 2:11 pm by Shel Holtz | For Immediate Release | Measurement
Listen to this podcast now:
Measure What Matters, by Katie Paine.
FIR book review editor Bob LeDrew reviews Katie Paine’s latest book, “Measure What Matters.” Katie—a longtime friend of FIR—previously wrote “Measuring Public Relationships.”
From the inside front cover of Measure What Matters: “If the only numbers you really care about are revenue and profits, you’ll never fully understand what makes them go up or down. Want to know what people think of you? Want…
Posted on August 4, 2011 3:51 pm by Shel Holtz | For Immediate Release
David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content “the currency of social media.” “If you want to be visible, you must have an editorial voice that can be traded via social media, and found via search engines,” he explains on his webiste. “Marketing, PR, and branding alone are not sufficient, they can…
Posted on August 1, 2011 12:17 pm by Shel Holtz | For Immediate Release
Content summary: Vote for FIR on Podcast Alley; FIR Speakers & Speeches and FIR Live podcasts posted; the results of Shel’s Google+ poll; listener comments discussion; Ragan promo; News That Fits: Curated social media comes of age during Oslo attacks, Michael Netzley reports from Singapore on social media and the China train crash and more, the Media Monitoring Minute with CustomScoop, six ways…
Posted on August 1, 2011 12:16 pm by Shel Holtz | For Immediate Release
- The Economist: Fast food for thought: What do hamburgers, lipstick and men’s underwear have in common? The joys of quirky economic indicators
- The Economist: The Big Mac index: Currency comparisons, to go
Download the file here (MP3, 1.91Mb; length 4:42), or sign up for the RSS feed to get this cut segment and all future ones automatically.
Posted on July 31, 2011 8:06 am by Shel Holtz | For Immediate Release
As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase “every company is a media company,” and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies.
Get this podcast:
- Download the MP3 file (23.2Mb,…
Posted on July 29, 2011 10:27 am by Shel Holtz | Content Curation | For Immediate Release
Get the episode:
- Download the MP3 file (28.4Mb, 70:53)
- Subscribe to the RSS feed
- Get the show at iTunes
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
Tom Foremski (of Silicon Valley Watcher and Oliver Starr (chief evangelist from Pearltrees)started the SF Curators Salon a few months back. It’s an informal…
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